The YMCA of Rock River Valley has officially kicked off its annual campaign. The Y raised more than $1.1 million last year and has set out to raise $1.3 million in 2019.
YMCA board member and volunteer Mike Broski is chair of the 2019 campaign. So far, more than $650,000 has been raised this year, which is 51% to goal.
The annual campaign is meant to change the perception of the Y and raise awareness of the work it does in the areas of youth development, healthy living and social responsibility. The Y works to address pressing social issues in the Rock River Valley including school and career readiness, food insecurity and healthy aging.
Currently, the U.S. has the most unequal income distribution in the developed world. Sometimes these divisions exist mere miles from each other. Depending on the zip code kids are born into, they can have less access to fresh food, quality education and job opportunities, which means they have a much lower chance at upward mobility. This is the theme of the Y’s new commercial series called “One Number.”
“Far too many individuals and communities are not reaching their full potential,” said Mike Broski, YMCA Annual Campaign Chair. “We are calling upon our neighbors to help us change that. Donations to the Y help ensure that all people can thrive, no matter who they are or where they’re from.”
Research shows that while people know and love the Y, they are not clear about the charitable work that is done, which is often carried out behind the scenes.
“We are doing so much more than raising funds; we are helping make dreams come true,” said Michelle Gorham, Chief Advancement Officer, YMCA of Rock River Valley. “People in our community crave companionship, health, education, and compassion. With the help of the Annual Campaign we can provide programs and services that engage, teach and support people in reaching their potential."
Below are just some of the ways the Y served the community with the help of charitable gifts.
- $899,369 provided in scholarships and subsidies to ensure affordable access for all
- 6,486 dinners served to Kids’ Time students
- 4,595 miles safely walked to school in our Walking School Bus program
- 36 cancer survivors graduated from LIVESTRONG at the YMCA program
- 60 Active Older Adults participated in an Artful Aging program; exploring dance, visual and performing arts to help enhance creativity.
If you’re interested in making a donation to the 2019 annual campaign, click here
or call the Mission Advancement office at 779-500-0810.